OK, this is (mostly) pure speculation (peppered with wishful thinking) on my part, but what if the recent 3D Realms shuttering is giant red herring?
I did a blip on this on Twitter at the time, but the more I think about it, the more I think this could be brilliant.
Think about it -- biggest, game-slash-vaporware industry joke, goes "belly up" 3 weeks before the rejuvenated Electronic Arts Expo. Lots o' art and video leaks out. LinkedIn updates, but not as much looking as I would have expected. Steady dribbling of information on the game and studio (compared to things like Free Radical, pre-Crytek pickup). Etc.
What better, brilliant viral marketing could there by than pretending to shutter, then coming out fingers flipping at E3 (hopefully, with a stellar, possibly first-party, publisher in tow)?
Fun to think about ...
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