Capcom, the powerhouse behind such powerhouse franchises as Devil May Cry and Resident Evil, and Xbox 360-exclusive love Lost Planet and Dead Rising, has launched a new portal site: Capcom-Unity.com.
The site is geared toward Capcom's "increasing presence and involvement with core players and fans, unifying the [company's] many diverse brands and titles in a single spot on the web."
And, it's taking advantage of the Portal/Portlet technology craze. Worse things have happened.
This is a single source for "fans to gather to discuss everything Capcom related", and'll have blogs (company and fan), news, forums (hopefully with a higher caliber of people), product sites and jumping points to focused game/franchise sites, and (in theory) fan art and fiction sections (soon).
I'm pretty stoked about this, not just because of Capcom's storied history in the industry and recent success, but because I'd like to see more excitement and support of a company for it's larger body of good work.
This is as compared to pockets of fanboyism towards one title or franchise, and lack of support to other titles from the same company. This can actually be damaging to a company and the caliber of games we get as gamers; think strong sales for one title (Devil May Cry), and lukewarm for another in a separate quarter (Street Fighter), that causes the company to scale back (not related, but think closing Clover Studio), and effects the quality products we as gamers want to see.
In creating support for a company as a whole, they're able to build popular support for their products that benefit each other, and the company. Hopefully, it also is an outflowing of the enterprise view of the company's portfolio management.
Good move. Good times...
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